Exchange For Change
Exchange for Change is the scheme coordinator for the Return and Earn (NSW) and Container Deposit Scheme (ACT) litter reduction programs.
Kickstand were engaged to redesign the EFC website and supplier/exporter registration process. Beginning by mapping all the complexities of each customer journey we then created an entirely new information architecture including a smart form designed to guide users quickly from self-determination through to registration.
Design extended beyond a visual overhaul to include content brief and tone of voice guidelines.
The result was a design and functionality that better represents the sophistication of the programs while simplifying registration for customers and internal staff alike.
UX, UI, Prototype