Exchange For Change Website and Smart Registration Form

Exchange For Change

Mar 2, 2019

Exchange for Change is the scheme coordinator for the Return and Earn (NSW) and Container Deposit Scheme (ACT) litter reduction programs. Kickstand were asked to redesign the EFC website and supplier/exporter registration process.

Beginning by mapping all the complexities of each customer journey we then created an entirely new information architecture. As the website needed to be simple and clear, we created customer illustrations and infographics to quickly convey some of the complexities of the program to users.

In order to optimise the registration process and encourage completion, we designed a smart form to guide users quickly from self-determination through to registration.

The result was a design and functionality that better represents the sophistication of the programs while simplifying registration for customers and internal staff alike.