The team had identified a subset of their users were looking to discover cars without a clear idea of what they want. As such, Kickstand were brought in to design a tool to guide these users, within the existing frame work of the Car Expert website.
To inform the design process, we conducted facilitated, one-to-one usability testing designed to identify common problems people experience while searching for a car, both on Car Expert’s and their competitor’s websites.
Using these insights we then crafted an interactive Car Chooser tool whereby users could narrow their car search and be delivered recommendations based on their unique needs. In addition, we were asked to redesign their homepage to support different ways of searching for cars, or navigating their rich editorial content.
See the results at carexpert.com.au
“Working with Kickstand has been a great experience, both in terms of design, capacity and deliverables.
We have had the pleasure of redesigning our homepage and Car Chooser with them and the outcome has been terrific for our nearly three million monthly visitors”