bCODE Time & Motion
bCODE created a code, delivered to any phone (smartphone or feature phone) which allows you to make purchases and accrue loyalty points simultaneously.
The team were keen to improve scan times and usability of the hardware scanner they had developed.
Kickstand conducted a Time & Motion Study, recruiting users and timing their interactions with the scanner as well as gathering their feedback.
We were able to make incremental changes during the course of the study which had a big impact on usability without having to go back to the drawing board or invest in a lengthy and expensive hardware redesign process.
“Kickstand have helped us understand how customers use our scanner. The iterative process they introduced identified several areas we could work on and kept showing incremental improvements with tried and tested solutions. Kickstand’s implementation of the scientific process produced great results – refining the user experience by making our scanner more intuitive.
Working with Kickstand has been a pleasure. They have provided invaluable data as well as clever and creative solutions.”