
bCode
bCODE created a code, delivered to any phone (smartphone or feature phone) which allows users to make purchases and accrue loyalty points simultaneously.
The team were keen to improve scan times and usability of the hardware scanner they had developed. Kickstand conducted a Time & Motion Study, recruiting users and timing their interactions with the scanner as well as gathering their feedback.
We were able to make incremental design changes during the course of the study which had a big impact on usability without having to go back to the drawing board or invest in a lengthy and expensive hardware redesign process. The improved scan times also helped bCode in securing their next round of funding.
Kickstand were also engaged to write content and create a customer-facing website as well as a Knowledge Base for use by the internal technical team.