Service Mapping Workshopping Customer Research Usability Testing User Experience Visual Design Prototype
Axi is an award-winning online trading broker. Their mission is to help customers achieve their ambitions through the sometimes complex financial markets.
Kickstand were engaged to create the company’s first native app which combines the functional trading aspect of Axi’s service with their cutting-edge trade analytics platform.
Customer feedback was an essential part of this project. We conducted ongoing user testing/design sprints with Axi’s target customer to develop a holistic trading experience aimed at giving traders the edge they need to succeed.