A Unicorn Is Just A Horse With A Weapon On Its Head

A Unicorn Is Just A Horse With A Weapon On Its Head

In digital product development the term “unicorn” is thrown around a lot. The definition alters depending on who you’re talking to but essentially means one very talented person who does everything – most often referring to someone who designs and codes. This...
Getting To Know Your Customer Better

Getting To Know Your Customer Better

Solar Analytics is an Australian green tech startup, established in 2014. They deliver real-time solar and home energy monitoring through a hardware device, installed in the meter board and cloud based companion app – the ‘Solar Analytics Dashboard’....
Make the logo bigger! Building a brand

Make the logo bigger! Building a brand

Over the past twenty years working in visual design I have crafted many logos. So many logos. Some I loved, others I didn’t. Almost all were asked to be made bigger at some point. This is the life of a designer. There is something very intimate about designing a logo...