Balancing the needs of our users

Balancing the needs of our users

When designing a website, app or system, it is crucial to consider the users we are designing for and their different needs. It is for this reason that we build benchmark usability testing into our early design process. It is a quick and effective way to identify the...
Reducing risk through prototyping

Reducing risk through prototyping

When beginning a new app, website, feature or idea there are often many unknowns. How will it look? How will it work? Will customers like it? Will they understand how to use it? One thing is for sure though, launching something that doesn’t work for customers is...
A unicorn is just a horse with a weapon on its head

A unicorn is just a horse with a weapon on its head

In digital product development the term “unicorn” is thrown around a lot. The definition alters depending on who you’re talking to but essentially means one very talented person who does everything – most often referring to someone who designs and codes. This...
Getting to know your customer better

Getting to know your customer better

Solar Analytics is an Australian green tech startup, established in 2014. They deliver real-time solar and home energy monitoring through a hardware device, installed in the meter board and cloud based companion app – the ‘Solar Analytics Dashboard’....