We followed our design, test and learn methodology to design Tank's MVP prototype. Testing with users during the design phase is lean. We do just enough testing to ensure that design concepts effectively support user needs before the app goes into development.
The insights derived from testing helped to shape founder Helen’s thinking about what Tank should be, a guide more than a manual, supporting users to focus on making time for intentions and building habits.
Through interactive visualisations, users are encouraged to complete their Intention and be mindful of not over-scheduling their time. Upon weekly review, they are shown how their week progressed and, through machine learning offered insights on patterns of behaviour they may not be aware of.
