Establishing the Design Direction

brand identity
design strategy
visual design

Solar Analytics is an Australian green tech startup, established in 2014. They deliver real-time solar and home energy monitoring through the cloud-based Solar Analytics Dashboard.

After consulting with the team, it was clear that their existing branding did not reflect the highly sophisticated nature of the software and organisation. Kickstand were therefore engaged to redesign both the company branding and the dashboard from the ground up. 

The intention behind the redesign was to showcase their elegant simplicity.

The branding project extended beyond the standard logo, document templates and stationery and into hardware design, packaging, clothing, copy writing, and office fit out.

“Perhaps the greatest benefit of Kickstand has been the outstanding integration, with their professional and personable manner helping spread their mastery of user-centric research and design thinking throughout our organisation.”
Jonathon Dore
Head of Data Analytics, Solar Analytics