Based on the new brand we designed for Keywell, and armed with the insights generated by our research to identify key user needs, we produced a high fidelity visual design and an accompanying design system for Keywell's MVP app.

This type of design work consists of crafting critical user flows in detail with clickable interactions built into a clickable Figma prototype.

This prototype, along with a functional specification documentation meant that Keywell was able to brief their development team on the features, functions and visual design that the founder wanted to build for their MVP app. The design system not only supports the initial build, but provides a framework for designing new app features and functionality down the track.