Global transaction and software solution bCODE created a code, delivered to any smartphone device which allows you to make purchases and accrue loyalty points simultaneously.

The team were keen to improve the usability of the hardware scanner, specifically to decrease the time it took to scan the bCode successfully.

Kickstand conducted a Time & Motion Study to measure the time it took people to successfully scan the bCODE using their personal device and gathering their feedback on the scanning experience.

This testing identified opportunities to adjust the scanning hardware to make it easier and faster for people to scan the bCODE, as well as working with the engineers to adjust the scanning software to improve processing speeds.

Repeated testing measured adjustments to ensure scan times were improved. This approach allowed us to significantly improve scan times and usability without the need for bCODE to invest in a lengthy and expensive hardware redesign process.