Global transaction and software solution bCode developed a unique mobile scanning technology which can be used to deliver and authenticate tickets, coupons, loyalty identities and payment credentials to any type of mobile device.

With a complex product that was gaining market traction and rapidly growing team, they needed a way to onboard staff, customers and users onto a service that was evolving at lightning speed.

Kickstand focused the attention internally, working with the team to map the end-to-end service journey. Visualising the relationship between the backend technology, hardware, people and process.

In addition to uncovering many areas of opportunity for customer experience improvements, the map was printed in large format along the wall of the office and used to onboard new staff and facilitate internal project conversation.