“Kickstand was an integral part of the team at Axi, not an agency or contractors, but key members who helped shape every step and decision of the product design journey and outcomes. They established our framework for design prototyping, recruiting, and testing with end users, translating observations and feedback into learnings and clear insights that supported the decision-making process. Kickstand absorbs themselves into knowing the customer problems, and the market we play in, considering the constraints within the business with design solutions that we can launch and learn with. They wear the hat of many, not just in research, design, and user experience, but understand product and product management, and the development processes, and adapted to suit the needs of Axi. They will always be my personal first choice in any initiative I will work on in the future."