When designing a website, app or system, it is crucial to consider the users we are designing for and their different needs. It is for this reason that we build benchmark usability testing into our early design process. It is a quick and effective way to identify the common and distinct problems people experience, as well as to understand some the common and distinct needs that they might have.

Our client is a startup that has developed a unique mobile scanning technology which can be used to deliver and authenticate tickets, coupons, loyalty identities and payment credentials to any type of mobile device, including feature phones.

The Light Shifting Display is a low-resolution lighting display that can present real-time data through an ambient lamp. The prototype, created by Marius Hoggenmüller and Alexander Wiethoff features a discrete and continuous display mode to support a wide range of visual representations designed to explore the boundaries between data display and luminaire design.

Our client had created a code, delivered to any phone (smartphone or feature phone) which allows you to make purchases and accrue loyalty points simultaneously. But if they wanted to make the scanning process faster, easier, cooler, where would they begin? By asking the users of course!