When beginning a new app, website, feature or idea there are often many unknowns. How will it look? How will it work? Will customers like it? Will they understand how to use it? One thing is for sure though, launching something that doesn't work for customers is risky, and expensive.

Over the past twenty years working in visual design I have crafted many logos. So many logos. Some I loved, others I didn’t. Almost all were asked to be made bigger at some point. This is the life of a designer.