Having worked in customer centred design and research for almost twenty years, former colleagues Amanda Palmas and Sophie Ellis decided to branch out to form Kickstand, in early 2018.
Hi! I’m a Senior Visual Designer/Art Director with over 19 years of experience across a wide cross section of creative disciplines.
In Kindergarten I was asked to design the cover of the school newsletter, my first commission! From that moment I began my lifelong love affair with design.
Since then I’ve worked with some of Australia’s largest media companies, startups and in a freelance capacity. I consider myself versatile, passionate, reliable and still get the same buzz out of creating beautiful designs as I did back when I was six.
My main focus lies in digital design from web to mobile apps and wearables, interface design and data visualisation. I also enjoy graphic design work in the form of branding and corporate identity, print design and packaging.
For me, a human-centred approach to my work is essential. Listening to user’s needs informs the creative design process and ensures the work I do is not only visually appealing but also usable and useful.
“Amanda and I have worked on a broad range of projects covering editorial, commercial and innovation. Her design work is effective and surprising, her process is thorough and professional. Amanda has gained a well deserved reputation for bringing not only best-in-breed design and creative energy that lifts the project, but also a positive spirit that empowers the team.”
If you were to ask my mum, she’d be the first to tell you that I was that annoying child who continually asked ‘Why?’.
Watching and talking to people about what they do and why they do it continues to fascinate me.
Starting out my working life as a Digital Producer over 20 years ago, I now specialise in designing research to answer questions: whether it be about exploring new ideas, to testing and validating existing products. I bring together strategic and tactical research with information architecture and content design, human-centred UX design and functional definition to create products that work.
In this ever-changing technical landscape we face, it’s so important that we remember who is going to be using that tech and what they need to use it for. Humans are a fickle bunch, always changing their minds, and never making logical decisions. They’re a tough crowd to please, but they are what I love most about the work I do.
“Sophie has this superhuman ability to turn around well thought through user experience solutions with incredible attention to detail as well as speed, without compromise. She had a great sense of humour, compassion and empathy that is essential to any top notch UX professional.”