20+ years each in digital product design

An experienced research and design team at your fingertips.

Sophie Ellis, Amanda Palmas and Sunny the dog
Pictured L to R: Sophie Ellis (Director), Sunny (Head of HR) and Amanda Palmas (Director)
Having spent decades working in some of Australia’s largest organisations (NewsCorp, Choice, Austereo), former co-workers Sophie Ellis and Amanda Palmas decided to found their own digital design agency in early 2018… and Kickstand was born.

Kickstand believes it is possible to create meaningful change to businesses of all sizes through the powerful combination of customer research, user experience (UX) and visual design.

Taking a user-centred approach to design, we inform and support development by putting your product in front of users, working out pain points and crafting design solutions that serve both your customers’ and your business needs.

Working with Kickstand means working with directors Sophie Ellis and Amanda Palmas, a dedicated team with decades of experience in digital product design across multiple industry sectors from startups to enterprise-scale corporates.
“Amanda and I have worked on a broad range of projects covering editorial, commercial and innovation. Amanda has gained a well-deserved reputation for bringing not only best-in-breed design and creative energy that lifts the project, but also a positive spirit that empowers the team.”
Martin Egan
Product Owner, NewsCorp
“Sophie has this superhuman ability to turn around well thought through user experience solutions with incredible attention to detail as well as speed, without compromise. She had a great sense of humour, compassion and empathy that is essential to any top notch UX professional.”
Scott Maywood-Bryant
Principal UX Researcher, ANZ

Amanda Palmas

Director - Kickstand Design

Sophie Ellis

Director - Kickstand Design